Design for Rail catalogue

In 1987, trains with strange, geometric markings were seen speeding through the night on British railways. The coded insignia of Railfreight, based on fighter plane markings, hauled the image and fortunes of this moribund British Rail division into the future.

The exhibition at D&AD and supporting catalogue followed the making of Roundel’s revolutionary identity system, a moving brand ahead of its time.

All proceeds from the sale of this catalogue will help establish an education bursary at D&AD


Design by SEA

Printed by
Team Impression

Paper supplied by GF Smith

36 pages
210mm x 265mm
Edition of 300
Cover foil blocked
Four colour litho + 1 PMS 877 Silver
Stocks: Printed on GF Smith Colorplan Factory Yellow, Ebony Black & Pheonix Motion Xenon.
Cover printed on GF Smith Peregrina Classics Metallic Silver.